WITH a diverse range of islands, we asked Hawai’i Tourism Oceania to tell us more about how agents can learn to sell the US state.

How can travel agents improve their product knowledge of Hawaii?

Agents can subscribe to Hawai’i Tourism Oceania’s travel trade bi-monthly e-newsletter, access a webinar, book a face-to-face training session or complete the online training modules on There are also Hawaii events throughout the year that agents can attend. This year Hawai’i Tourism will be running a mega famil bringing agents to Kauai, Oahu, Maui and the island of Hawaii, giving agents the opportunity to experience them first-hand.

What kind of training is available to Australian agents wanting to sell Hawaii and how can they sign up for it?

The online Hawaii Destination Specialist Program,, provides a rich and extensive understanding of the destination as a whole. After completing all certifications, travel agents can become a Hawaii Destination Expert, putting them in a draw to attend a coveted Hawaii Specialist Famil, the ultimate training module!

What itinerary would you recommend for first time travellers?

With six islands to visit, we encourage travellers to check-out two islands when in Hawaii for the first time.

Oahu is the gateway to Hawaii, and is filled with world-class dining, shopping and sight-seeing.

Kauai, the oldest of the Hawaiian Islands, is majestic and beautiful. From sailing along the soaring cliffs of the Napali Coast, to a day spent with monk seals at Poipu Beach, Kauai is a place to connect with nature.

Whether you are driving down the iconic Road to Hana, taking in a sunrise from the peak of Haleakala, or enjoying a paddock-to-plate experience at one of the upcountry farms, Maui is filled with opportunities to create an unforgettable holiday.

The island of Hawaii offers an unrivalled expression of the power of nature and adventure. Snorkel at night with manta rays, hike to waterfalls or along the lava rock fields at Hawaii Volcanoes National Park, or stargaze from the Kohala Coast.

Molokai is perfect for those ready to slow down and embrace life. This island continues to observe a traditional rural lifestyle, meaning visitors can immerse themselves in the cultural and historical side of the Hawaiian Islands.

As the smallest inhabited island, luxury and privacy are a way of life on Lanai, with world-class amenities and championship golf.

How can travel agents join a famil?

We hold a couple of agent famils throughout the year. Travel agents who wish to join must currently sell Hawaii and have completed a certification on our agent training website. We run famils with wholesalers as well and we will always let travel agents know one is coming up via our trade e-newsletter. To sign up to the newsletter, email [email protected].


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