Adventure World is capitalising on growth in demand for upmarket products across Africa by promoting a $49,000 luxury itinerary as the opening product in its new 128-page brochure.
Encompassing seven countries (South Africa, Namibia, Zimbabwe, Botswana, Kenya, Tanzania and Rwanda), the 27-night Grand Africa itinerary includes many bucket-list drawcards of an African adventure — the Big Five, great migration, mountain gorillas and Victoria Falls, to name a few.
Adventure World Australia/New Zealand managing director Neil Rodgers said promoting the luxury tour as its flagship journey was a “bit of a gamble”, but was backed up by the “substantial” number of bookings for luxury product in Africa.
“If ever there was an absolute ultimate trip to Africa, if you are only going to Africa once in your life, this is the one you want. It’s combining what people are buying individually. It’s Sabi Sabi, it’s Cape Town, the Maasai Mara, gorillas and more,” Rodgers told travelBulletin.
Like the majority of tours in AW’s 2018/19 Africa, Egypt and Middle East brochure, the Grand Africa tailor-made trip isn’t bound by group numbers, operating on a minimum of two people.
Building on the popularity of gorilla encounters in Uganda, AW is also offering a new primate experience with chimpanzees in the Mahale Mountains National Park in Tanzania, sold as a three-night encounter as part of the eight-night Tanzanian Chimp Safari and priced at $13,699 per person.
AW is also ramping up its profile across Botswana where there are eight new journeys, including the four-night Sable Alley & Skybeds discovery program that features a night spent sleeping under the stars on an elevated platform overlooking Khwai Private Reserve.
