Adventure World USA program

SOFT adventure specialist Adventure World is ramping up its FIT program in North America, this month releasing a new stand-alone USA brochure for 2017/18, complementing the company’s long running Canada & Alaska guide.

Managing director Neil Rodgers told travelBulletin Adventure World had repeatedly had to turnback requests for trans-border, Deep South, National Parks and New England as it was unable to fulfil demand, until now.

Recruiting former Pinpoint Holidays’ USA expert Andrew Hutchinson last April, Rodgers and his Adventure World team have developed a new collection of tailor-made journeys to lesser explored mainland USA destinations not currently available in this market in the inaugural program.

“The regions that we are focusing on are the Pacific Northwest, the Rockies region, the Southwest & Deep South and New England & the Maritimes. There’s no New York in it. There’s no Route 66, there’s no Florida, there’s no Hawaii,” Rodgers said.

“The range is focused on wildlife, wilderness, active adventures, photography, culinary, culture and heritage – products and destinations that will appeal to the second or third time USA traveller.”

“We’ve been careful not to be seen as a generalist. The product is so specific to be aligned with Adventure World Canada & Alaska, and now the USA.”

Travel consultants will find a tailored collection of FIT itineraries spotlighting Native America, Bison migration safaris, historic wagon trail trips, cross-border journeys between British Columbia and Alberta into Montana and more.

“The benefit for agents is we now have unique procured product in a mainstream reservation platform, where previously hard to access and book content can be held, secured and paid through a locally based wholesaler.”