Everyone loves food and travelling, so this might explain why demand for food related tours to South Korea is sky high currently.
Erica Kritikides, product manager food for Intrepid Group, said bookings had been strong since the company launched its ‘Real Food Adventure’ in South Korea in September.
“The first two departures sold out in a couple of months and the rest of the season is booking fast. We also have bookings starting to come in for the 2018 season,” she said.
The trips mark the return of the Intrepid brand to South Korea, and so far the company has been surprised by the initial response, especially from Australia. “Based on current bookings, over 40% of our travellers to South Korea are from Australia, closely followed by travellers from the UK,” Kritikides told travelBulletin.
She suspected the demand for food tours in Korea could be attributed to the global popularity of Korean food, especially by 30-39 year olds who made up 30% of Intrepid’s Food Adventures overall.
Intrepid’s sister brand Gecko Adventures offers an itinerary that explores the famous Kimchi Festival which, based on feedback, appealed to younger travellers, Kritikides said. As part of the tour, foodies could indulge in as many of Korea’s famous fermented pickles as possible.
Intrepid Travel’s eight-day Real Food Adventure in South Korea has numerous departures for 2017, with prices from $2,895 per person twin share.
