CLIA view – July
Joel Katz, managing director, CLIA Australasia
Industry Sails to Record Highs
CLIA has recently announced that globally the cruise industry has surpassed 2016 ocean cruise passenger projections, reaching 24.7 million cruise passengers globally up from a projection of 24.2 million. For 2017 we are projecting another positive year of growth for the industry with a passenger forecast of 25.8 million.
Much of the industry’s growth can be attributed to the continuing development of the Asian market, with ocean capacity rising to 9.2 percent in 2016, a 38 percent increase from 2015. The increased capacity in the region, combined with guests in this region going on shorter, and more frequent cruises, has kept this marketplace at the top of emerging markets within the cruise industry.
Globally, the 2016 CLIA fleet comprised 458 ships and welcomed nine new ocean ships and 17 new river vessels for a total of 26 new ships. These new ships represent an additional 28,000 passenger capacity.
In this region, the growth reported in May, and the fact that it surpassed more established markets, is a reflection of Australians and New Zealanders embracing cruise as a preferred holiday. Successful cruise agents are leveraging this to their advantage and reiterating the message to their clients that cruising is an easy, relaxing and value for money way to holiday.
New Zealand, although one of the smaller cruise markets in passenger numbers, is punching above its weight in terms of growth and market penetration. New Zealand was one of only four international markets to record a double-digit increase last year, beaten only by emerging hot-spot China.
One of the many reasons that the cruise industry continues to thrive is because of the personalisation we can offer to guests from around the world. As an industry, we listen and react to what customers want, and as a cruise agent it is important to always be on top of the latest developments and participate in events such as Cruise360.
As the largest and only official conference of the cruise industry, Cruise360 brings together travel professionals, cruise line representatives, industry suppliers and CLIA preferred partners from Australia and New Zealand for a truly panoramic view of the cruise industry. As our biggest professional development event of the year, the conference features opportunities for professional development, networking and the largest dedicated cruise industry trade show showcasing major suppliers.
The 2017 Cruise360 will be held in Sydney on Friday 25 August and will feature an inspiring line-up of local and international presenters with keynote and masterclass breakout sessions offering a choice of learning opportunities. We’re expecting a cross-section of cruise focused professionals from Australia and New Zealand to attend the event, including front line travel consultants, owners, managers and CLIA Executive Partners.
On Saturday the 26th, there will be an opportunity to inspect P&O’s latest fleet addition the Pacific Explorer.
Cruise360 is without a doubt the best opportunity of the year to meet face-to-face with your peers in the cruise industry, and become better cruise sales agents.
Earlybird ticket sales will close soon, visit www.cruising.org.au to reserve yours now.