JOEL Katz, managing director, CLIA Australasia
Plan a cruise month
October is CLIA’s annual global Plan A Cruise Month campaign. This multi-faceted campaign unites the cruise community on a global scale and is designed to generate widespread awareness of cruise travel and to encourage consumers to book cruises.
Plan a Cruise Month is the perfect opportunity for travel agents to connect travellers with the right cruise experience. Travel agents are vital to the continual success of the cruise industry and the industry’s direct link to prospective cruisers.
Consumers will be encouraged to book a cruise holidays during Plan a Cruise Month by connecting with a CLIA cruise specialist travel agent through the Cruise Agent Search function on the CLIA website.
CLIA is providing its travel agents with the tips, tools and techniques to enable them to engage with clients and help them plan and book the perfect cruise holiday.
We want our entire travel agent member community engaged with and CLIA is offering travel agents a complete toolkit that includes assets to help best leverage the Plan a Cruise Month campaign and engage with new and existing clients. The kit is available to CLIA members at www.cruising.org.au and includes:
- Media Materials and Infographics — Customisable press releases that travel agents can send to local media. Also included is a “Five Reasons to Use a Travel Agent to Book a Cruise Holiday” press release and infographic to share as well.
- Social Media Content — Customisable, pre-written posts to use on social media pages (Facebook and Twitter).
- Email — Customisable emails to send to clients and prospects.
- Logos and Visuals — Assets to brand Plan a Cruise Month marketing collateral and digital/social promotion
Deals and Promotions
Travel agents will have access to exclusive discounts and promotions from a variety of CLIA Cruise Lines. During October travel agents can access the Plan a Cruise Month Travel Agent deals and promotions by logging in to the Members Hub.
Consumer Twitter Event
Agents are also invited to participate in CLIA’s Global Plan a Cruise Month Twitter Event on the 11th October using the hashtag #CruiseMonth. The Twitter event offers consumers an opportunity to learn about cruising and tweet along with CLIA and chances to win prizes.
Travel Agent Rewards
Once again this year, CLIA is rewarding travel agents who share their most creative (on or offline) Plan a Cruise Month activity on Facebook and/or Twitter and use #CruiseMonth. Every week CLIA will reward an agent with $1,000 co-op fund.
Best-selling CLIA travel agents also will have the chance to win weekly prizes, including cruises.
For more information on Plan a Cruise Month, visit www.cruising.org.au