MATT Hingerty, Chairman Business Events Council of Australia

2019 is another important year for the business events sector and for the country.

With a Federal election scheduled for May, the Business Events Council of Australia (BECA), has stepped up its campaigning in Canberra for more investment in the business events sector.

At election time, every industry jockeys for the attention of political parties — some are well organised other less so.

I am very proud of the work BECA and its Member Associations have done to build a professional campaign to validate further support for business events.

In December, business events leaders met with 12 key MPs and their advisors, from all sides of politics, with a united message about the need for a strong policy for business events and additional funding through Tourism Australia.

BECA members who attended the government meetings included: Joyce DiMascio, CEO of Exhibition and Event Association of Australasia (EEAA); Robyn Johnson, CEO, Meetings & Events Australia (MEA); Barry Neame for Professional Conference Organisers of Australia (PCOA); Andrew Hiebl, CEO, Association of Australian Convention Bureaux (AACB); and Karen Bolinger, President, Association of Australian Convention Bureaux (AACB).

We called for a clear national policy for business events to be launched ahead of the May Federal election covering six key areas. These are:

We all know that business events stimulate the visitor economy but the message we have to also communicate more strongly is that their impact is more far-reaching than tourism.

We received a positive reception from all sides of politics — we presented a clear policy framework and the research to support our business case.

A positive reception doesn’t always result in policy and funding support. So we have more work to do to get cut-through with six pillar policy “ask”. I urge the industry to take every opportunity to support BECA by communicating these messages to your local Members of Parliament.


Subscribe To travelBulletin