Air New Zealand has taken the odd approach of enlisting a migratory bird to help promote the merits of flying via Auckland to North and South America.
The “ground breaking” campaign aspires to sway the minds of Australian travellers that breaking up the journey when flying to the Americas with Air New Zealand is a “better way to fly”.
CEO Christopher Luxon said an Auckland layover “makes great sense” for Aussies, particularly for customers coming off a domestic connection.
“We’re well established as the preferred airline for Australians travelling to New Zealand and one of Australia’s most respected brands, however, many Australian travellers still think of us as a trans-Tasman carrier and that’s a perception we’re determined to change,” Luxon said in Sydney when launching the campaign in Sydney last month.
The advertising campaign stars Australian actor Bryan Brown as the voice of ‘Dave’ the Goose who pitches the benefits of flying with the Kiwi carrier, “rather than sticking with the flock,” Air New Zealand Chief Revenue Officer Cam Wallace said.
For travellers who don’t have access to Air NZ’s stylish airport lounge, in one of the commercials Dave spruiks Auckland Airport as being a “great place to relax, grab a bite to eat or do some shopping”.
Air New Zealand operates services from Auckland to Los Angeles, San Francisco, Houston, Buenos Aires and Honolulu.
